ExtenZe Racing to Sponsor Conway's Rookie of the Year bid in 2010

Yes, yes, let the jokes begin. It's official ExtenZe is coming to Sprint Cup

STATESVILLE, NC (January 19, 2010) – ExtenZe Racing announced today that its ExtenZe and Alteril brands will partner with driver Kevin Conway in his effort to win the 2010 NASCAR Sprint Cup Series Raybestos Rookie of the Year award behind the No. 37 Ford of Front Row Motorsports.  ExtenZe will sponsor Conway for the entire 2010 season while the all-natural sleep-aid Alteril will be a major associate sponsor on his Ford Fusion.

ExtenZe is not a stranger to Conway, who partnered with the all natural male-enhancement product during the 2009 race season competing in the Nationwide Series.  ExtenZe Racing made 12 starts with him and together they make their move into the Sprint Cup Series.

“This is a great opportunity for ExtenZe Racing,” said Robert Wihovsky, Director of ExtenZe Motorsports Marketing.  “Kevin has been a great spokesperson for our brands, especially ExtenZe.  Front Row Motorsports is giving us a great platform to reach the millions of NASCAR fans and educate them about our products.  We’re looking forward to spreading the word with Kevin and the Front Row Motorsports team.”

Conway was announced last week as the driver of the No. 37 Ford for Front Row Motorsports and competing for rookie of the year.  The 30-year-old Virginia native has starts in the NASCAR West, Camping World Truck and Nationwide Series.  He’ll make his first Sprint Cup start this season, but does so with a sponsor he’s familiar with.

“I’m very excited to have the privilege to compete for the Raybestos Rookie of the Year title, and to be able to campaign my effort with ExtenZe Racing and Ford is a dream come true,” said Conway.  “I’ve been honored to have had the opportunity to work with them over the last year, and I’m ready to work hard for them on the track again this season. ExtenZe Racing and the Front Row Motorsports crew have all the tools necessary to win rookie-of-the-year honors.”

ExtenZe Racing to Sponsor Conway's Rookie of the Year bid in 2010 ExtenZe Racing to Sponsor Conway's Rookie of the Year bid in 2010 Reviewed by Katy Lindamood on Tuesday, January 19, 2010 Rating: 5