Keyed-Up Motorsports to Compete in 2010 Sprint Cup Series

NASCAR veteran Richert to continue building the No. 90 Chevy Impala team with high caliber crew members. 

Mooresville, NC (January 6, 2010) – Keyed-Up Motorsports, the new NASCAR Sprint Cup Series team founded by successful Virginia businessman Raymond Key and making its debut in the 2010 Daytona 500, announced today it has named Doug Richert as the No. 90 team’s crew chief.

Richert, a California native and NASCAR veteran, is a former championship crew chief in the Cup Series and has worked with many top drivers in his successful career. Richert’s NASCAR resume includes crew chief for Dale Earnhardt’s first Cup championship and crew chief for 10 of Greg Biffle’s Cup wins.

“Keyed-Up Motorsports is very thankful to have Doug guiding our No. 90 team.” said Raymond Key. “As a past champion crew chief, Doug can definitely get the job done and fulfill our first-year goal of being competitive on the track. All of us at Keyed-Up Motorsports look forward to working closely with Doug.”

Richert’s first priorities at Keyed-Up Motorsports will be leading the team’s search for high-quality crew members and overseeing the finishing touches on the team’s Daytona cars at its Mooresville race shop.

“I’m very excited about this opportunity that Raymond has given me with the Keyed-Up Motorsports No. 90 team.” said Richert. ”I want to continue building this team with high caliber crew members that have the same vision for the team that Raymond does. And although a challenging endeavor, I believe that the Keyed-Up No. 90 car can be competitive on the track.”
Keyed-Up Motorsports asks that fans and media visit their website to watch a video clip introducing Doug Richert and highlighting the No. 90 team’s efforts. The link to this video is:

About Keyed-Up Motorsports in the NASCAR Sprint Cup Series
Founded by prominent Virginia businessman Raymond Key, Keyed-Up Motorsports in the NASCAR Sprint Cup Series is the sister team of Key Motorsports, a NASCAR Nationwide Series and Camping World Truck Series team owned by Key’s older brother Curtis. Keyed-Up was formed in 2009 to expand the Key family-owned racing operations to the top three tiers of NASCAR. Fielding the No. 90 Chevrolet Impala, Keyed-Up Motorsports plans to race to win and will make its highly-anticipated NASCAR Sprint Cup Series debut in the 2010 Daytona 500. From start to finish, the Key brothers always deliver high speed results and look forward to the challenging endeavor of becoming amongst the sports’ greatest owners in NASCAR history! For more information about Keyed-Up Motorsports on the web, please visit:
Keyed-Up Motorsports to Compete in 2010 Sprint Cup Series Keyed-Up Motorsports to Compete in 2010 Sprint Cup Series Reviewed by Katy Lindamood on Thursday, January 07, 2010 Rating: 5