ServiceMaster Clean returns as caution sponsor in 2010

Whether it’s for debris on the track, a ten car pile up, or a single car spin, the 2010 caution periods for NASCAR will be sponsored by ServiceMaster Clean..

1068795_flagpoles hbrinkman sxc MEMPHIS, Tenn. (January 27, 2010) – ServiceMaster Clean, well known internationally for its cleaning and restoration services, returns in 2010 for its second season as the official sponsor of caution periods at the 19 International Speedway Corp. (ISC) and Speedway Motorsports Inc. (SMI) tracks, as well as Dover International Speedway.

“Our initial year was an unqualified success,” said Jim Wassell, chief marketing officer for ServiceMaster Clean.  “We are looking forward to building on the awareness, relationships and momentum established in 2009.  Our partnership with ISC, SMI and Dover has truly exceeded our expectations.”

In 2009, there were 305 cautions during the 36-race NASCAR Sprint Cup Series regular season.  When there was a yellow flag at participating tracks (Pocono and Indianapolis are not participants in the program), the familiar ServiceMaster Clean yellow vehicles were dispatched to clean and restore the track.

As it was during the inaugural season, the second year of a multi-year agreement is not limited to the ServiceMaster Clean caution periods on the track.  Included is coverage on the Motor Racing Network and Performance Racing Network, hospitality events for franchise owners and guests, the right to create and sell promotional merchandise and a host of other marketing opportunities designed to generate consistent visibility.

In racing, the yellow flag means track clean-up, and restoration must be done quickly and professionally in order to get back to racing.  In homes and businesses across North America, a yellow ServiceMaster Clean van means cleaning and restoration is being done quickly and professionally by America’s number one cleaning team.

With more than 4,500 franchise locations around the world, ServiceMaster Clean serves customers through a global network of franchises that provide janitorial services, commercial carpet cleaning, hard surface floor care, residential carpet and upholstery cleaning, and disaster restoration services. The company has been a market leader for more than 60 years. For more information, visit

About ServiceMaster Clean

ServiceMaster Clean is part of the ServiceMaster family of brands, one of the world’s largest and most versatile service networks.  The company’s brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. ServiceMaster Clean is committed to its franchise owners.  Our ability to offer qualified prospects up to 80 percent financing to start their cleaning business is just one of the many benefits of our program.  Visit our franchise Web site at to learn more about the opportunities available with ServiceMaster Clean.


Photo via user hbrinkman

ServiceMaster Clean returns as caution sponsor in 2010 ServiceMaster Clean returns as caution sponsor in 2010 Reviewed by Katy Lindamood on Thursday, January 28, 2010 Rating: 5