Longhorn Renews Sponsorship with KHI for Truck Series

KERNERSVILLE, N.C. -- Kevin Harvick Inc. (KHI) announced today Longhorn Moist Snuff, will rejoin Ron Hornaday and the No. 33 Kevin Harvick Inc. team for nine races in 2010. KHI will also carry the Longhorn brand colors for the inaugural Nationwide Series race at Road America on June 19th.

In 2009, Hornaday recorded six wins, 15 top-five and 20 top-10 finishes on the way to his fourth NASCAR Camping World Truck Series championship (2009, 2007, 1998 and 1996) and KHI’s second championship (2009 and 2007). Hornaday went to victory lane adorning the Longhorn Moist Snuff red, yellow and black colors for four of his six wins.

"Longhorn has been a great partner,” said Hornaday. “They understand racing and use it to sell their products. They know how to reach out to the fans; I think the Truck Series is the perfect place for the Longhorn brand. They are an awesome group of people to work with. We are really excited to have them back for 2010. We had a lot of success last year and I hope we can top it this season."

Longhorn’s brand manager Charlie Kivett continues to experience the values of the racing program.

“We have formed such a powerful relationship with Ron, Kevin and all of KHI,” said Kivett. “We saw an increase in excitement with our sales force, higher product recognition and increased exposure as a direct result of our partnership with KHI. We have also been able to foster other relationships with groups throughout the NASCAR community. Ron and Kevin have become recognizable faces associated with our brand and we are pleased to be able to support their efforts in 2010.”

KHI co-owner Kevin Harvick appreciates the longevity and brand awareness the sponsorship renewal brings.“

We are pleased that Longhorn decided to rejoin Ron and I for 2010,” said Harvick. “Lots of people have begun to recognize and associate Ron with the Longhorn brand. It was a very cool experience to be able to take a new sponsor all the way to the championship stage last year. We hope to be equally as successful this year and continue to drive loyal fans to their products.”

The NASCAR Camping World Truck Series season kicks off February 12, 2010 at Daytona (Fla.) International Speedway.

About Longhorn Moist Snuff: The Longhorn brand offers the best value to consumers by delivering a simple combination of premium quality and really great price. Introduced in 2003, Longhorn is a low price leader in the moist snuff category, manufactured in the same fine tradition as some of our other tobacco products including Red Man, Timber Wolf and White Owl. Longhorn moist snuff gives you the taste you demand at the price you want. For more information on Longhorn, visit our website at www.longhornsnuff.com