KHI announces sponsor commitments from Ollie's Bargain Outlet, Pinnacle Foods

Kevin Harvick Inc. welcomes a new sponsor, Ollie's Bargain Outlet, and the renewal of another, Pinnacle Foods LLC, for its No. 33 Chevrolet in the Nationwide Series this year.

Ollie’s Bargain Outlet, the Mid-Atlantic’s largest retailer of closeouts and salvage merchandise, will be the primary sponsor of the No. 33 for the May 15 race at Dover International Speedway.

“To have Ollie’s Bargain Outlet join KHI is exciting as we continue to grow in this sport,” KHI co-owner Kevin Harvick said. “It’s always exciting to announce a new partnership and I can’t wait to get to Dover to drive their car. We haven’t gotten the finishes we wanted the last few times at Dover, but hopefully we can change that this year with Ollie’s on board and knock out my first career Nationwide Series win at the Monster Mile.”

In addition to driving the No. 33 Ollie’s Bargain Outlet Chevrolet, Harvick will also make appearances at select Ollie’s Bargain Outlet new store openings this season, as the retailer of “Good Stuff Cheap” gears up to bring one-of-a-kind values to new locations in the Mid-Atlantic region.

Pinnacle Foods LLC will continue its commitment to KHI for the second consecutive year, with Armour Canned Meats serving as the No. 33's primary sponsor for two events and as an associate sponsor for the entire 2010 season. The Armour blue and gold car will be on track at Nashville Superspeedway on April 3 and Richmond International Raceway on Sept. 10, both with Harvick behind the wheel.

In their only primary event in 2009, Armour became a part of one of Harvick’s most memorable Nationwide Series races. At the spring race at Bristol Motor Speedway, Harvick led 46 laps in the No. 33 Armour Chevrolet on his way to his first career Nationwide win in a KHI-owned car and fifth career series win at the famous short track.

“We’re excited to have Armour foods back with the Nationwide program this year,” Harvick said. “Last year they were a part of a very special weekend for me in my racing career as I got my first Nationwide Series win in a KHI car. The Pinnacle Foods brands have become a part of the KHI family in both the Nationwide and Truck Series, and I look forward to continuing our success this season both on and off the track.”