BOSTON (April 23, 2010) – Gillette, the world’s leading grooming brand, announced that it will sponsor the NASCAR Sprint Cup Series race at Pocono Raceway on June 6. The event will be titled the Gillette Fusion ProGlide 500 Presented by Target.
The date of the race coincides with the official launch of the Gillette Fusion ProGlide shaving system, a significant advancement in shaving performance and comfort. All activities to promote the race will be designed to support the new razor, which will also be available to consumers in stores on June 6.
“We are very excited about our upcoming partnership with Pocono Raceway and Target,” said Michelle Potorski, associate marketing director, Gillette North America.“The race sponsorship provides the perfect opportunity to further enhance our efforts to inform consumers of the engineering advancements and breakthrough technology achieved with the Gillette Fusion ProGlide.”
Gillette continues to utilize NASCAR as a vehicle to market its brand. Since its inception in 2003, the Gillette Young Guns program has been at the forefront of all its NASCAR-related activations. The Gillette Young Guns drivers, which include Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Joey Logano, will also be incorporated into all planned activations, including at-track, creative and digital, to support the launch of the Gillette Fusion ProGlide.
“It is an honor and a privilege for Pocono Raceway to partner with both Gillette and Target on the launch of this terrific new Gillette Fusion ProGlide,” said Brandon Igdalsky, president, Pocono Raceway. “The staff at Pocono that tried the new Fusion ProGlide has each become ‘Believers’ of this great new razor! And on June 6, everyone in America will be able to use the new Gillette Fusion ProGlide and become a ‘Believer’ themselves!”
As part of the race entitlement, Pocono Raceway is offering a 15% discount on tickets throughout the race weekend when you enter the promotional code, “PROGLIDE”. Visit www.poconoraceway.com/tickets to enter the code and receive your discount.
All the Gillette Young Guns, including Gillette driver Ryan Newman, will be giving away tickets to the Gillette Fusion ProGlide 500 presented by Target. Each driver has an allotment of tickets to distribute throughout various outlets including social networking sites, fan clubs, charities, etc.
The Gillette Fusion ProGlide 500 Presented by Target will air live on TNT at 1 p.m. ET on Sunday, June 6. For ticket information visit www.poconoraceway.com or call toll free 1-800-RACEWAY (1-800-722-3929)