Tuesday, May 25, 2010

Miracle Whip to sponsor Kevin Harvick's No. 33 team at Charlotte Nationwide race

KERNERSVILLE, N.C. (May 24, 2010) — Kevin Harvick Inc. announced that Miracle Whip dressing, a Kraft Foods brand, will serve as the primary sponsor on the No. 33 Nationwide Series car for the May 29 TECH-NET Auto Service 300 at Charlotte (N.C) Motor Speedway with two-time Nationwide Series champion Kevin Harvick behind the wheel.

“We’re excited to bring another partner in to the KHI family,” said KHI co-owner Harvick. “We have great relationships with our sponsors and I have no doubt it will be the same with Miracle Whip. Although I’ve won the All-Star race at Charlotte, historically it hasn’t been one of my better tracks, but our Nationwide Series program at KHI has really stepped up this year, and I’m hoping this could be the shift in momentum.”

Making their only scheduled appearance on the No. 33 KHI Chevrolet at Charlotte Motor Speedway, Miracle Whip dressing will bring NASCAR fans its unique blend of spices and distinctive turkey-smacking, ham-pumping, sandwich-kicking flavor, according to Harvick.

“Move over, mayo. Kevin and the No. 33 Miracle Whip car are ready to smear the rest of the competition in Charlotte,” said Justin Parnell, Brand Manager for Miracle Whip. “We are thrilled to team up with Kevin Harvick and can’t wait for the checkered flag to fall.”

Harvick will be making his 18th-career Nationwide Series start at the 1.5-mile track looking to visit victory lane for the first time at Charlotte Motor Speedway in the series. In 17 previous Nationwide Series starts at the track, Harvick has recorded two top-five and nine top-10 finishes. The only career win Harvick has at the track is the 2007 All-Star race, a non-points paying event in the Cup Series.

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