Roush-Fenway and Pixar Team Up for Toy Story 3 Paint Scheme

roushfenway COLUMBUS, Ga., June 16, 2010 – Aflac today announced the creation of a special Toy Story 3 paint scheme for the No. 99 Aflac Ford Fusion that will be driven by Carl Edwards at the Toyota/Save Mart 350 at Infineon Raceway in Sonoma, Calif., on June 20.

The paint scheme reflects a collaboration between the Georgia-based insurance company and DisneyPixar, following the release of a television commercial using Pixar’s unique brand of animation. This marks the second time Aflac and DisneyPixar have worked together for cross-promotion.

The commercial features the Aflac Duck and movie characters from the anticipated summer blockbuster Toy Story 3 demonstrating how Aflac policies provide protection when life presents challenges. The ad, which began airing nationally on May 17, will be televised nationally on TNT during the race.

“Aflac is pleased to once again team up with DisneyPixar to help drive awareness for our brand and demonstrate the benefits of our products and services,” said Danny Fleishman, vice president of sponsorships and emerging markets at Aflac. “Whether on or off the track, life can be unpredictable, which is why Aflac offers policies to help keep you protected when you need it most.”

Toy Story 3 welcomes Woody (voice of Tom Hanks), Buzz (voice of Tim Allen), and other characters back to the big screen as Andy prepares to depart for college and his loyal toys find themselves in daycare. The untamed tots with their sticky little fingers do not play nice, so it’s all for one and one for all as plans for the great escape get underway. A few new faces—some plastic, some plush—join the adventure, including iconic swinging bachelor and Barbie’s counterpart Ken (voice of Michael Keaton), a thespian hedgehog named Mr. Pricklepants (voice of Timothy Dalton) and a pink, strawberry-scented teddy bear called Lots-o’-Huggin’ Bear (voice of Ned Beatty).

The ad places the Aflac Duck in the daycare center with a narrator talking about how life can be difficult from time to time and how Aflac is there to protect you.

In May 2009, Aflac and DisneyPixar collaborated for the release of the summer blockbuster Up. To support the release, Aflac created a special Up paint scheme for the Southern 500 race at Darlington Speedway and hosted a VIP screening event for NASCAR families.
Roush-Fenway and Pixar Team Up for Toy Story 3 Paint Scheme Roush-Fenway and Pixar Team Up for Toy Story 3 Paint Scheme Reviewed by Admin on Wednesday, June 16, 2010 Rating: 5

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