Wednesday, July 14, 2010

NASCAR Media Group And NASCAR.COM Make Classic Races And Historical Content Available For Download For First Time Ever Through iTunes

138537 Initial Offering, “NASCAR Classic Races, Volume 1,” Celebrates the Inaugural Class of the NASCAR Hall of Fame including Five of Dale Earnhardt’s Greatest Race Wins



CHARLOTTE, N.C. (July 13, 2010) – NASCAR Media Group, a media, marketing and entertainment company, and NASCAR.COM, operated by Turner Sports, a division of Turner Broadcasting System, Inc., announced today that it has made classic races and historical content available for download for the first time ever on the iTunes platform. “NASCAR Classic Races, Volume 1,” which is currently available on iTunes, celebrates the inaugural class of the NASCAR Hall of Fame featuring legends Dale Earnhardt, Junior Johnson and Richard Petty.

NASCAR Media Group is initially making seven episodes available for download on iTunes for $1.99 each or $7.99 for the entire package and is including five of Dale Earnhardt’s most famous NASCAR wins (cut-down to one hour highlight-heavy episodes), The Junior Johnson Story and Richard Petty: 7 Wins at the Daytona 500.

  • “The Junior Johnson Story” – Previously only available on DVD, this one-hour episode documents the ascent of a NASCAR pioneer from moonshiner to legendary race car driver and owner
  • “Richard Petty: 7 Wins at the Daytona 500” – Previously only available on DVD, this 4.5 hour episode pays tribute to the man known as The King by reliving his record seven victories in the Great American Race
  • 1998 Daytona 500 – After 20 years of trying, Earnhardt finally breaks through to win the Daytona 500
  • 1999 Goody’s 500 – Earnhardt lives up to his nickname by sending Terry Labonte spinning on the last lap of the famous Bristol night race
  • 2000 Winston 500 – Earnhardt charges through the pack at Talladega Superspeedway to notch the final win of his storied career
  • 1989 Southern 500 – Earnhardt outduels rival Darrell Waltrip to take the checkered flag at Darlington Raceway
  • 1984 Talladega 500 – Earnhardt wins for the first time in the No. 3 car that will forever be remembered as the Intimidator’s number
In addition to “NASCAR Classic Races, Vol. 1,” NASCAR Media Group and NASCAR.COM continue to offer “Race Rewind,” a recap of every NASCAR Sprint Cup Series race from 2007-2010 that is made available for download on iTunes every Tuesday following a NASCAR Sprint Cup Series race.

“Our fans have loved our weekly ‘Race Rewind’ episodes on iTunes for much of the last four years,” said Jay Abraham, COO of NASCAR Media Group. “Now we are offering our fans a unique look back at some of the greatest races of all time, biggest legends of our sport and most historical moments ever captured on the racetrack. There has been a renewed interest in the history of the sport since the opening of the NASCAR Hall of Fame this past May, and we’re thrilled to be offering our fans a look back at some of the moments that helped transform this sport into the No. 2 spectator sport in the country.”

NASCAR Media Group’s archival library contains 65,000 hours of race footage and other historical content and iTunes is just one of a number of platforms in which the company is beginning to explore in its continued effort to make historical content available to its fans.

NASCAR.COM users can access the content directly via the NASCAR.COM homepage by clicking the “NASCAR on iTunes” tab under VIDEO in the main navigation of the site or directly by visiting http://www.nascar.com/promos/itunes/. The seven episodes currently available will soon be joined by other episodes and features, as NASCAR Media Group and NASCAR.COM make more of their historic library available for download in the future.

Fans can download the iTunes software by visiting http://www.apple.com/itunes/.

NASCAR Media Group is the exclusive rights holder of NASCAR event footage, race data and content and its credits include Daleand The Ride of Their Lives, NASCAR-themed movies for Viacom distributed on TV and via DVD.

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