On Thursday Oct. 14th, 2010, JR Motorsports announced a new sponsorship with TaxSlayer.com, an internet tax preparation service, for NASCAR’s Nationwide Series for 2011. It’s scheduled for nine races: two of them are with the No. 88 Chevrolet, driven by Aric Almirola; one is with Dale Earnhardt Jr. for one race at Bristol; and the other six races are scheduled for the No. 7 car, driver to be determined at a later date.
The TaxSlayer.com car will be a red and black color scheme. Its marketing campaign and commercials featuring Almirola and Earnhardt Jr. will start airing this December.
Because of the potential for a strong partnership, Kelly Earnhardt, general manager for JR Motorsports, said this is an exciting announcement because of what they have to offer from a competition standpoint as well as a marketing and brand-building perspective. She continued to say, “We feel like we align ourselves with the best of sponsors and best people and we look forward to building a long-lasting relationship with TaxSlayer.”
Earnhardt Jr. told reporters earlier today, “From a team ownership standpoint, TaxSlayer coming on board is a significant factor in keeping our race team, particularly the No. 88 team - in the hunt for wins and championships. Our expectations have always remained high; we think we have the right guy behind the wheel in Aric Almirola.” He continued to say, “Our No. 7 program is really coming together. Tony Eury Jr. has done a really good job working with young drivers and we look for the No. 7 to be competitive next year.”