The launch is the first phase of a multi-step web rollout that will give die-cast collectors enhanced functionality and the opportunity to interact with Lionel NASCAR® Collectables via the company’s new social media presence.
“It’s definitely a new day at Lionel NASCAR®,” said Howard Hitchcock, vice president of LNC.
“We’re excited that it will now be easy for NASCAR® fans and collectors to pre-order the official die-cast of NASCAR® and to explore the Racing Collectables Club of America.”
Beginning today, customers can visit the newly designed site, browse through existing product, and pre-order 2011 die-cast cars with ease. More products will be added in the coming weeks, with the new site becoming fully integrated by mid-March.
A key part of the site is the Racing Collectables Club of America (RCCA), which offers its members access to the most highly detailed and collectable die-cast in the market. RCCA offerings include premium finishes that are unavailable anywhere else, highly limited production runs and exclusive promotions.
Added functionality will also be built into the site, including a corporate blog and links to the company’s new Facebook and Twitter pages. The site will also feature promotions and special offers, such as The Speedweeks Sweepstakes, which is going on now.
“The past few years NASCAR® fans have really embraced social media outlets like Facebook and Twitter. And, because of our partnership with NASCAR® Team Properties, we’re in a position to give fans unique information that they can’t get anywhere else,” Hitchcock said.
To that end, Lionel NASCAR® Collectables recently hired Michelle Fannin as social media manager. Fannin was previously a product development manager for a collectables company, and also the creator, managing editor and writer of www.nascarista.com – a popular NASCAR blog written from a fan’s perspective.
In her newly created role, Fannin will oversee the company’s social media presence across a variety of channels – including Facebook, Twitter, YouTube and the new corporate blog.
“I couldn’t be more excited to be working for Lionel NASCAR® Collectables,” Fannin said.
“I’m looking forward to interacting with fans and collectors and creating excitement about the best die-cast offerings on the market.”
“Michelle brings a unique skill set to LNC and really expands our reach directly to the collector and end consumer,” Hitchcock said. “Her involvement keeps us focused on thinking about the collector in everything we do. We are excited to have her as part of the team.”
“I feel like we now have all the pieces of the puzzle in place to make LNC a true success and a hit with collectors and NASCAR® fans,” Hitchcock said. “It’s going to be a whole new customer experience.”
For more information, please visit www.rccamembers.com or www.lionelnascar.com. Follow Lionel NASCAR® Collectables on Facebook at www.facebook.com/lionelnascar and Twitter @LionelNASCAR.
About Lionel NASCAR® Collectables
The official die-cast of NASCAR, Lionel NASCAR® Collectables is the leader in the design, promotion, marketing and distribution of licensed die-cast race cars. A joint venture with the NASCAR® Team Properties and Lionel Electric Trains, LNC makes and sells replica die-cast race cars through a variety of channels, including Corporate, National Accounts, trackside, online, a network of specialty dealers and the Racing Collectables Club of America (RCCA). Made up of a group of experienced merchants, artists, sales people and support staff, LNC has its pulse on the racing community and is committed to giving fans the very best in die-cast collectable cars. For more information about Lionel NASCAR® Collectables, please visit the Web site at www.rccamembers.com and www.lionelnascar.com.