Wednesday, January 5, 2011
Founded in 2008 by successful auto racing crew chief, team owner and broadcaster Ray Evernham, REE will consult on special projects related to Hendrick’s core businesses. In that role, REE’s initial focus will be development of the Hendrick Performance retail brand of high-performance parts, vehicles, products and related services.
“Hendrick Performance parts and cars will have a racing pedigree, and Ray is someone who will help ensure that on behalf of our customers and dealers,” Hendrick said. “He’s assembled a terrific group of people at REE, and I see a lot of opportunities for them to be a valuable resource for our organization on projects like this. I know the kind of high standards Ray sets.”
With Hendrick as car owner, Evernham won three NASCAR Cup championships in the 1990s as crew chief for driver Jeff Gordon. He left the Hendrick organization in 1999 to found his own team, Evernham Motorsports, and most recently was a television analyst for ESPN.
“Rick and I have had many conversations over the years about our passion projects, and there’s so much crossover with what we enjoy working on,” said Evernham, 53, CEO of Ray Evernham Enterprises. “We both sense an opportunity to do some unique things, whether it’s with performance parts and cars, his dealership business (Hendrick Automotive Group) or other ways to build the Hendrick brand.”
Ray Evernham Enterprises is based in Mooresville, N.C. For more information, visit www.RayEvernham.com.
Release courtesy of RayEvernham.com