Kevin Harvick's Special Delivery

Credit: Jared Tilton/Getty Images for NASCAR

DARLINGTON, S.C. (April 13, 2011) – NASCAR driver Kevin Harvick traded his helmet for a handcart on Wednesday during a visit to Crown Beverage in Florence, South Carolina. Harvick was in town to promote the upcoming SHOWTIME Southern 500.

The day began with a special VIP question and answer session moderated by Steve Post from the Motor Racing Network and continued with a tour of the Crown Beverage facility. Crown serves seven counties in the Pee Dee region of South Carolina and sells over 2.4 million cases of product annually. Following the facility tour Harvick hopped on a Budweiser big rig and set out to make a delivery at a local Wal-Mart.

“I had a great time today meeting the employees at Crown Beverage and learning more about how their operation works,” said Harvick. “I was really impressed with all they do and it was interesting to gain an understanding of the impact the race at Darlington Raceway has on their sales.”

Credit: Jared Tilton/Getty Images for NASCAR

Harvick is in his first season driving the No. 29 Budweiser Chevrolet for Richard Childress Racing and will bring the Bud colors to Darlington Raceway on May 7 for the SHOWTIME Southern 500. In 14 Darlington starts Harvick has five top-10 and two top-five finishes at the famed South Carolina oval.

“Darlington’s tough, but I like it,” said Harvick. “It’s a place where you have to race the track. As soon as you get comfortable and you feel like you can gain a little more speed, you end up hitting something. It’s a fast race track that has a lot of history and is a very prestigious race to win, which hopefully we can do when we return next month."

“It has been a pleasure working with Kevin on today’s event at Crown Beverage,” said Darlington Raceway President, Chris Browning. “It is fun watching Kevin compete because he is a true racer who loves NASCAR, I wish he and his team the best of luck in the upcoming SHOWTIME Southern 500.”

You can keep up with all of the latest news from Darlington Raceway at DarlingtonRaceway.com, on Facebook at Facebook.com/DarlingtonRaceway and on Twitter at Twitter.com/TooToughToTame.

Darlington Raceway, or the track Too Tough To Tame as it is known to many, is where the purest of NASCAR competition meets true southern hospitality. A NASCAR staple since 1950, Darlington Raceway has seen some of motorsports most talented drivers thunder to Gatorade Victory Lane. On Mother’s Day weekend, May 6-7, 2011, NASCAR’s biggest stars return to battle the track Too Tough To Tame in the Sprint Cup Series SHOWTIME Southern 500® and Nationwide Series Royal Purple 200.

Tickets can be purchased by calling the Darlington Raceway ticket office at 866-459-RACE or online at www.darlingtonraceway.com/tickets/.