Event supports Susan G. Komen for the Cure foundation and honors 300 survivors
CONCORD, N.C. (May 28, 2011) - Dollar General and Charlotte Motor Speedway are renaming the Oct. 14 NASCAR Nationwide Series race the Dollar General 300 Miles of Courage. The newly-named race will sport a pink theme to raise awareness of breast cancer and raise funds for Susan G. Komen for the Cure, the nation's leading breast cancer awareness and research organization.
The race will also honor 300 breast cancer survivors in the "ring of survivors."
"Breast cancer is a devastating disease that affects millions of our customers and friends," said Rick Dreiling, Dollar General's chairman and CEO. "As a longtime supporter of Susan G. Komen for the Cure, Dollar General is pleased to bring this disease to light on the race track through the Dollar General 300 Miles of Courage, while recognizing those who have fought the disease and won."
Fans at the Dollar General 300 Miles of Courage will notice a colorful change at Charlotte Motor Speedway. A special pink race logo will grace the frontstretch grass for the Friday evening race. In addition, the speedway will incorporate the pink motif on the official Toyota Camry pace car, tickets and event branding.
Dollar General will exchange its traditional yellow for pink on its race cars at the Dollar General 300 Miles of Courage. The special pink race logo can be seen today on the No. 32 Dollar General Chevrolet driven by Reed Sorensen in the Top Gear 300.
The Dollar General 300 Miles of Courage will also honor breast cancer survivors. Susan G. Komen will identify local survivors who will receive a special invitation to attend the race, along with a guest. Survivors will receive pink merchandise such as t-shirts and hats and will be honored before the race starts in a "ring of survivors" on the frontstretch.
To raise funds for breast cancer research, Dollar General 300 Miles of Courage frontstretch tickets, which offer great views of pit road and the world's largest HDTV, are on sale now, along with commemorative Dollar General 300 Miles of Courage car magnets. Proceeds from magnet sales will be donated to Susan G. Komen for the Cure.
Speedway Children's Charities, the official charity of Charlotte Motor Speedway, is joining Dollar General in embracing the pink initiative by providing fundraising support for the race event.
"The Dollar General 300 Miles of Courage takes place in the middle of National Breast Cancer Awareness Month so this cause is a natural fit for Speedway Children's Charities to support," said Marcus Smith, president and general manager of Charlotte Motor Speedway and president of the Charlotte Chapter of Speedway Children's Charities. "So many families and children in the NASCAR community are affected each
year when a parent is diagnosed with this disease. Susan G. Komen provides college scholarship support for children who have lost a parent or guardian to breast cancer, and we look forward to raising money for those programs to help kids in our area."
Tickets to the Dollar General 300 Miles of Courage with the fundraising car magnet start at $22 and can be purchased by calling the Charlotte Motor Speedway ticket office at 1-800-455-FANS (3267).