NASCAR launches national car care awareness campaign, sweepstakes

PSA features automotive maintenance tips from NASCAR stars; sweepstakes gives fans chance to win trip to NASCAR Champion’s Week

CHARLOTTE, N.C. (July 20, 2011) – NASCAR Automotive Group and its family of automotive partners under the NASCAR Performance brand has launched the 2011 "Extreme Measures" public service announcement campaign and accompanying sweepstakes, which provides one NASCAR fan with a VIP trip to this year’s NASCAR Champion’s Week in Las Vegas, Nev.

Entitled "Extreme Measures," the campaign features NASCAR drivers Trevor Bayne, Greg Biffle, James Buescher, Ricky Stenhouse Jr. and Tony Stewart. It’s a humorous take on avoiding extreme measures to get the most out of every mile, giving NASCAR fans and motorists tips on how to get better fuel mileage through proper vehicle maintenance.

The centerpiece is a 30-second television spot featuring these marquee drivers that will launch this weekend and run through September 4 on NASCAR broadcast partners ABC, ESPN and SPEED.

From July 18 to Sept. 4, NASCAR fans can enter the "Extreme Measures" sweepstakes by visiting WWW.NASCAR.COM/auto. One grand prize winner will receive a trip for two to the 2011 NASCAR Champion’s Week events, including roundtrip airfare, a three-night hotel stay, tickets to industry events including the NASCAR Victory Lap and NASCAR After the Lap, plus an opportunity to meet a NASCAR personality and win tickets to the NASCAR Sprint Cup Series Awards Ceremony. Seven secondary winners will receive two tickets to the NASCAR Hall of Fame while seven third-place winners will receive a NASCAR Performance prize pack of automotive accessories.

"Extending the life of your car has never been more important and regular automotive maintenance is one way to ensure you maximize your car’s performance and extend fuel mileage," said Todd Armstrong, managing director, NASCAR Automotive Group. "There are few who can better articulate how to get the greatest efficiency from your car than NASCAR drivers."

In addition to the national television spot, this campaign will also be supported with national print, radio, online and social media exposure and deliver 86 million impressions.

Concept for the PSA was done by Austin, Tex.-based Big Blue Sky Advertising and production completed by NASCAR Media Group.

About NASCAR Automotive
The NASCAR Automotive Group, based in the Charlotte, N.C., office, supports exclusive sponsorship partnerships of companies in the automotive category and the Contingency Program. Under the NASCAR Performance brand, automotive partners build brand awareness and sales of their products and services via an integrated marketing program. The program includes: The NASCAR Technical Institute – a branch of Universal Technical Institute Inc. (UTI) that trains automotive technicians for the workforce; a weekly TV show on SPEED called "NASCAR Performance"; a national radio show called "NASCAR Performance Live" on MRN and SIRIUS XM Radio; and print and online media programs with the BABCOX family of automotive magazines, and NASCAR.COM.