Hot Wheels Partners With Dale Earnhardt Jr.

"The Hammerhead" Dale Earnhardt Jr Hot Wheels car

For more than 40 years, Hot Wheels has been passionate about creating thrilling vehicle experiences through innovative product and storytelling. And now, just in time for your back-to-school plans, the Hot Wheels brand has teamed up with NASCAR superstar Dale Earnhardt Jr. to design his ultimate Hot Wheels dream car -- the “Hammerhead” -- along with a corresponding line of licensed apparel!

Fueled by Earnhardt Jr.’s passion for NASCAR and its true-grit roots, this apparel -- which includes a variety of kids T-shirts and pajamas -- features modernized versions of iconic racing cars, complete with edgy graphics and thrill-seeking phrases, all of which harness the imagination of boys and girls around the world.

“Hot Wheels and racing are about the thrill and spirit of competition,” said Simon Waldron, vice president of marketing for Hot Wheels. “By teaming up with Dale, we are offering fans a rare glimpse into the creative mind of one of automotive sports’ influential contributors.”

Earnhardt Jr. worked closely with the Hot Wheels design team to bring his ultimate dream car fantasy to life. The “Hammerhead,” one of his childhood nicknames, features classic ’50s hot rod meets ’60s muscle car styling -- with an edge. With twin turbo V-8s, this car is ready to race!

“I’ve grown up around cars all my life and played with Hot Wheels as a kid,” said Earnhardt Jr. “It really was a once-in-a-lifetime experience to design my own Hot Wheels car. The design team was incredible to work with. It became clear that there are no boundaries with them. Wherever my imagination took me, the designers could meet me there.”

From sponsoring the Snake and Mongoose rivalry of the NHRA® to sponsoring Jack Baldwin’s car in the 1992 Trans-Am Championship, to Kyle Petty’s NASCAR sponsorship during the '90s, plus an exclusive line of die-cast models for the sport, the Hot Wheels brand has had a long-standing history of participating in the automotive racing world. Collaborating with Earnhardt Jr. furthers the evolution in bringing Hot Wheels fans of all ages new ways to play and support their favorite celebs in motorsports.

Last year, Hot Wheels teamed up with Danica Patrick to create the first celebrity-designed
Hot Wheels car -- the Danicar. This year’s program expands beyond toy for the first time to include a line of licensed apparel and accessories for a celebrity-designed lifestyle experience.

The clothing line ranges from $7-$12.99 and is available exclusively at Walmart stores nationwide.