Monday, September 12, 2011
Fans Can Wear Pink, Raise Awareness, Show Support in the Fight Against Breast Cancer at Dollar General 300 Miles of Courage
CONCORD, N.C. (Sept. 12, 2011) – Fans who attend the Oct. 14 Dollar General 300 Miles of Courage at Charlotte Motor Speedway will have a unique opportunity to think pink and join the fight against breast cancer.
In conjunction with October’s recognition as Breast Cancer Awareness Month, Dollar General, Charlotte Motor Speedway, Susan G. Komen for the Cure and Speedway Children’s Charities are working together to increase awareness and raise funds for breast cancer research.
Fans are encouraged to wear pink for the Friday night NASCAR Nationwide Series race and Charlotte Motor Speedway is offering special breast cancer awareness ticket packages for the Dollar General 300 Miles of Courage that will benefit Susan G. Komen for the Cure and Speedway Children’s Charities. With the purchase of a $30 package, fans will receive a frontstretch ticket to the Nationwide Series race with spectacular views of pit road and the world’s largest high-definition television plus a commemorative pink t-shirt featuring the unique pink race logo.
A weekend package which includes a Nationwide Series race ticket, pink t-shirt and a ticket to the Oct. 15 Bank of America 500 NASCAR Sprint Cup Series race is available for just $79.
In addition, any fan that purchases tickets to the Dollar General 300 Miles of Courage at Charlotte Motor Speedway via phone at 1-800-455-FANS (3267), online or in the speedway ticket office can also purchase additional tickets for just $20 each to send a breast cancer survivor or her family member to the race. For their donation, fans will receive recognition on the Charlotte Motor Speedway website, in the Bank of America 500 souvenir program and on the world’s largest HDTV during Bank of America 500 Race Weekend.
Companies can also show their support for the fight against breast cancer with block ticket purchases of 100 tickets or more at the $20 per ticket price by calling (704) 455-3203 and receive the same recognition benefits online, in the souvenir program and on the giant HDTV.
A portion of the proceeds from each breast cancer awareness ticket package purchased will be donated to Susan G. Komen for the Cure and Speedway Children’s Charities for the fight against breast cancer.
“So many families in the NASCAR community are affected each year when a parent is diagnosed with breast cancer, so it’s a natural fit for Speedway Children’s Charities to support this awareness campaign and partner with Susan G. Komen to find ways to lessen the impact this disease has on children in our area,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “The Dollar General 300 Miles of Courage takes place in the middle of National Breast Cancer Awareness Month and we want the fans and teams to support our efforts this October and bring more attention to the fight against breast cancer.”
Dollar General will exchange its traditional yellow paint scheme for pink on its race car in the Dollar General 300 Miles of Courage. Reed Sorenson, driver of the No. 32 Dollar General Chevrolet in the NASCAR Nationwide Series, will drive the special pink car.
“I am so fortunate to be able to work with a sponsor like Dollar General. Not only is it a great company with awesome people, but they do so many good things for the communities to which they belong,” said Sorenson. “So it was no surprise to me that Dollar General wanted to do something special once again for Breast Cancer Awareness Month.
“I’m thrilled to get the opportunity to drive the pink No. 32 Dollar General Chevy in the Dollar General 300 Miles of Courage at Charlotte Motor Speedway. It will surely be an exciting race that raises awareness for a very important issue affecting so many people.”
Three hundred people will be recognized in a special “ring of survivors” during pre-race ceremonies and the pink race logo will grace the frontstretch grass for the Friday evening race. In addition, the speedway will incorporate the pink motif on the official Toyota Camry pace car, tickets and at the start/finish line.
For more information on the Dollar General 300 Miles of Courage or to purchase any of the breast cancer awareness ticket packages, fans can call the Charlotte Motor Speedway ticket office at 1-800-455-FANS (3267) or go online at www.charlottemotorspeedway.com.