Pocono Raceway Revs Up Facebook

 ‘Repave & Relaunch Sweepstakes’ for a VIP Pocono Raceway experience announced

LONG POND, PA (October 11, 2011) – Pocono Raceway is proud to announce the relaunch of our official Facebook Fan Page. Our Facebook page will now include a fully-interactive landing site allowing the ‘Pocono Posse,’ the fan-voted nickname for our social media followers, to see our latest news stories, tweets from our Twitter handle and other clickable icons directed at multiple sources. Additionally, in conjunction with our ongoing track improvement projects, race fans can visit us on Facebook and enter the ‘Repave & Relaunch Sweepstakes’ for a chance to win a VIP NASCAR experience.

The ‘Repave & Relaunch Sweepstakes’ will allow fans to get their first look at our new Facebook landing page, as well as, enter for a chance to win a one-of-a-kind prize package for our June 2012 NASCAR Sprint Cup Series race weekend. One lucky winner will receive a meet and greet with their favorite NASCAR driver, four Saturday Grandstand tickets for the ARCA Racing Series Pocono 200 and Pocono 400 Qualifying, four Sunday Grandstand Tickets for the Pocono 400, four Pre-Race Pit/Paddock Passes good for the entire race weekend, hotel accommodations for two nights, a $100 Sunoco gas card and a commemorative collective piece of Pocono Raceway’s old Start/Finish Line.

“Fan interaction is what we’re all about here at Pocono Raceway,” said Raceway President & CEO, Brandon Igdalsky. “We have seen a spike in the numbers of our race fans using Facebook to communicate with us. We felt it was vital to focus some of our marketing efforts to follow this ever-growing social media trend and develop a place on Facebook where fans could decide where to be directed. Our new landing page gives race fans the option to remain on Facebook, check on our Twitter updates, visit our main website or purchase tickets. We are excited about this first change to our social media efforts and look forward to hearing feedback from the greatest fans in the world.”
To see the new landing page, click here: www.facebook.com/poconoraceway.