Pinnacle Foods' Armour® Brand to Sponsor RCR Teams

WELCOME, N.C. (December 9, 2011) - Pinnacle Foods Group LLC, a leading packaged foods company, and Richard Childress Racing have reached a partnership agreement for sponsorship of two of RCR's teams for 2012.

Pinnacle's Armour® brand will be the primary sponsor for three NASCAR Nationwide Series races on the No. 33 Chevrolet Impala when Kevin Harvick is the driver: March 18 at Bristol (Tenn.) Motor Speedway; May 6 at Talladega (Ala.) Superspeedway; and September 8 at Richmond (Va.) International Raceway. The Truck Series team and race will be announced at a later date. Armour® canned meats will also be an associate sponsor of the No. 33 Chevrolet Impala team in the NASCAR Nationwide Series and one of RCR's championship-caliber NASCAR Camping World Truck Series teams.

"Pinnacle Foods Group and the Armour® Vienna Sausage brand are very excited about the merger of the RCR and Kevin Harvick Inc. racing teams and are looking forward to the 2012 season," said Eric Hintz, vice president of marketing. "We want to thank Kevin Harvick, Elliott Sadler, Ron Hornaday Jr. and all the KHI employees for their support over the years, bringing us to victory lane multiple times. We originally started our sponsorship with Richard Childress Racing a few years ago and the experience was second to none. In 2012, we look forward to extending our winning ways on the track and with our key grocery retail partners around the country. Having a winning team with Kevin Harvick, RCR and our retail partners helps us reach and delight so many of our consumers all the while helping us continue this sponsorship."

Pinnacle Foods is a leading producer, marketer and distributor of high-quality branded food products, many of which have been trusted household names for decades. Armour® is one of America's favorite canned meat brands known for its Chili, Vienna Sausage, Hash, Stews and more. An associate sponsor of RCR's No. 29 NASCAR Sprint Cup Series team and driver Kevin Harvick in 2008, Armour® has been a major associate of KHI, in both the NASCAR Nationwide Series and the NASCAR Camping World Truck Series, since 2009.

"RCR is proud to have Pinnacle Foods Group LLC, through its Armour® brand of canned meats, back among our family of leading category sponsors," said Richard Childress, chief executive officer of Richard Childress Racing. "Vienna Sausages have traveled with me around the world and have been a part of my outdoor adventures for decades. We look forward to successful programs with both the No. 33 NASCAR Nationwide Series team with Kevin Harvick and the NASCAR Camping World Truck Series team."

For additional information on today's announcement, and all that's happening at RCR, please visit
Pinnacle Foods' Armour® Brand to Sponsor RCR Teams Pinnacle Foods' Armour® Brand to Sponsor RCR Teams Reviewed by Admin on Saturday, December 10, 2011 Rating: 5