BB&T and Richard Childress Racing Renew Longtime Partnership for 2012

"BB&T has been a great partner of RCR over the years so we're very pleased to renew our program with them," said Richard Childress.

WELCOME, N.C. (January 24, 2012) – Richard Childress Racing announced today the extension of its long-time partnership with BB&T Corporation (NYSE: BBT) for the 2012 NASCAR Sprint Cup Series season. The full-service financial institution will serve as primary sponsor for five races on the No. 31 Chevrolet and driver Jeff Burton, retaining its status as official bank of the 43-year-old Welcome, N.C.-based organization.

“BB&T has been a great partner of RCR over the years so we’re very pleased to renew our program with them,” said Richard Childress, president and CEO of Richard Childress Racing. “It’s always beneficial working with a partner like BB&T that has strong ties to the area.”

BB&T’s primary race sponsorship occurs within the corporation’s branch footprint, which covers 12 states and Washington D.C. The No. 31 BB&T Chevrolet will debut at Bristol Motor Speedway in March with other appearances coming at Martinsville Speedway and Richmond International Raceway in April, Darlington Raceway along with a special edition co-branded paint scheme with Caterpillar at the NASCAR Sprint All-Star Race in May. The newly designed burgundy and gray paint scheme will also adorn the No. 31 entry at Dover International Speedway in June.

“The fact that we are entering the sixth year of our partnership is a testament to RCR’s ability to exceed our expectations year after year,” said Steve Wiggs, chief marketing officer at BB&T. “We have been friends with Jeff since we started with RCR in 2007. He is a terrific driver and representative for BB&T, RCR and NASCAR.”

The RCR partnership with BB&T has enjoyed great success both on and off the track in the past five years, including the 2008 NASCAR Nationwide Series driver’s championship with Clint Bowyer and multiple trips to victory lane in NASCAR’s premiere division at Richmond and Talladega Superspeedway. The relationship began at the start of the 2007 Nationwide Series season and moved up to Sprint Cup Series action in 2009. 

“The move to Jeff Burton and the No. 31 Chevrolet team will be a new piece of the puzzle, but I’m sure the strong effort the folks at BB&T put into their program will make it a great success for us and them,” added Childress.


- Courtesy of Richard Childress Racing