Monday, February 13, 2012

Kellogg Company, Pop-Tarts® and Rice Krispies Treats® to Sponsor Ricky Stenhouse Jr. at Daytona



CONCORD, N.C. (Feb. 10, 2012) – Ricky StenhouseJr., 2011 NASCAR Nationwide champion, will be sponsored by Kellogg Company and its Pop-Tarts and Rice Krispies Treats brands for the Nationwide season opener at Daytona International Speedway on Feb. 25, 2012. The Rice Krispies Treats logo will be featured on the hood of the No. 6 Ford Mustang with the Pop-Tarts logo accenting the quarter and TV panels, as Stenhouse begins defense of his 2011 NNS title.

“I am excited about having Kellogg’s Pop-Tarts and Rice Krispies Treats on our car for the season opener at Daytona,” said Stenhouse. “Kellogg Company has been a great partner of our Roush Fenway organization. I look forward to eating my favorite breakfast food, blueberry Pop-Tarts, during SpeedWeeks.”

“Ricky is a fantastic driver and we are thrilled that he is a true fan of Kellogg’s products,” said Melissa Pawlowicz, senior director of Kellogg Integrated Promotions. “Our partnership with Roush Fenway Racing has proven to be a great way for us to share the excitement of NASCAR with our consumers and we are excited to expand our involvement.”

In his four career starts at Daytona International Speedway, Stenhouse has one top-five and two top-10 finishes.

- Courtesy of Roush Fenway Racing

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