NASCAR Sprint Cup Mobile Provides Daytona Speedweeks Content

Popular Application features NASCAR on SPEED Programming

HUNTERSVILLE, N.C. – Feb. 21, 2012 – Sprint (NYSE: S) announced today that its customers can access hours of NASCAR on SPEED programming through its popular NASCAR Sprint Cup Mobile application leading up to this weekend’s Daytona 500 at Daytona International Speedway.

Accessed by more than 3 million unique users in 2011, NASCAR Sprint Cup Mobile is a wireless application that provides a wealth of NASCAR content and information at no additional charge to Sprint customers with Android™-powered devices with any data plan. 

Sprint customers will be able to watch live coverage of the Gatorade Duel 150 races, all practice sessions for the Daytona 500, as well as popular NASCAR on SPEED programs like NASCAR Live, NASCAR RaceDay, NASCAR Victory Lane andTrackside via the application.

“With our NASCAR sponsorship, our guiding vision has always been to leverage Sprint technology to bring fans closer to the sport,” said Tim Considine, director-Sports Marketing for Sprint. “Since 2008, NASCAR Sprint Cup Mobile, our exclusive application for race fans, has been a very visible example of the realization of that vision. This application literally puts live NASCAR Sprint Cup Series action in the palm of your hand, wherever you are on the Sprint network.”

In addition to extensive Speedweeks 2012 coverage, throughout the season NASCAR Sprint Cup Mobile will feature:

• Live in-car audio for all NASCAR Sprint Cup Series drivers and officials
• Live race radio broadcasts for NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series
• Real-time race leaderboards, points and Pit Pass telemetry data
• Live NASCAR on SPEED programming, including live practice and qualifying
• Live post-race press conferences
• Miss Sprint Cup’s behind-the-scenes coverage straight from the track
• Breaking news and insights from NASCAR experts
• Customizable driver and real-time race alerts
• Race video highlights and analysis
• Race stats, standings and future schedules
• Driver, crew and NASCAR insider tweets
• Fantasy news, insights and videos

NASCAR Sprint Cup Mobile is available at no additional cost to Sprint customers with any data plan on capable Android devices. To download the application, existing customers can text NASCAR to 7777 (standard rates apply) or visitsprint.com/speed.

 - Courtesy of SPEED