Sunday, September 2, 2012

Lowe's teams with Jimmie Johnson to support American Red Cross relief efforts for Hurricane Isaac

Photo credit: Debbie Ross
Lowe’s to match Team 48 winnings in Atlanta and accept Red Cross donations at stores nationwide

MOORESVILLE, N.C. – In response to Hurricane Isaac, Lowe’s announced today it will expand its relief efforts by teaming with five-time Sprint Cup champion Jimmie Johnson at Sunday’s NASCAR race at Atlanta Motor Speedway. As part of Lowe’s Racing for Relief program, Lowe’s will match the race earnings of Team 48, with a minimum donation of $100,000 to the American Red Cross. Together, Johnson and Hendrick Motorsports also will donate $48,000 toward the cause.

The donations will support American Red Cross disaster relief and help provide food, shelter, emotional support and other assistance to those affected by Hurricane Isaac.

“Lowe’s heartfelt thoughts go out to those impacted by this disaster, many of whom are a part of our Lowe’s family,” said Joan Higginbotham, Lowe’s director of community relations. “By partnering with organizations like the American Red Cross, we’re able to ensure that immediate support and supplies continue to reach those in need.”

Lowe’s introduced Racing for Relief in 2000. To date, the program has helped disaster relief efforts for hurricanes, tornadoes and floods by raising more than $620,000. Since partnering with the Red Cross in 1999, Lowe’s and its customers have contributed more than $23 million for disaster relief. 

“Lowe’s has been a great partner on and off the track in supporting local communities in their times of need,” Johnson said. “Team 48 is honored to join Lowe’s and be a part of Racing for Relief to help the many families and NASCAR fans affected by Hurricane Isaac.”

Individuals can join forces with Johnson and Lowe’s to help provide assistance. Lowe’s stores throughout the United States are accepting donations to the Red Cross at every register. Donations also can be made at Lowe’s American Red Cross Online Donation Site, or by texting REDCROSS to 90999 or calling 1-800-RED-CROSS (1-800-733-2767).

In addition to Racing for Relief, Lowe’s is providing the support of Lowe’s Heroes employee volunteers to distribute relief supplies and work alongside The First Response Team of America as it responds to Hurricane Isaac. In June, Lowe’s Charitable and Educational Foundation awarded a $250,000 grant to the First Response Team, a nonprofit organization dedicated to working with local agencies to help save lives following natural disasters.


Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. The company’s signature education grant program, Lowe’s Toolbox for Education®, has donated nearly $5 million in grants to K-12 public schools every year since its inception in 2006. Lowe’s Heroes employee volunteers support local community projects and our national nonprofit partners such as Habitat for Humanity and the American Red Cross. In 2011, Lowe’s and the Lowe’s Charitable and Educational Foundation together contributed more than $32 million to support communities in the United States, Canada and Mexico. To learn more, visit


The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.orgor join our blog at


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