Tissot Swiss Watches to Sponsor Danica Patrick's Chevrolet in Kansas Nationwide Series Race

Pictured: NASCAR Nationwide Series driver Danica Patrick

WEEHAWKEN, N.J. (Oct. 16, 2012) – Tissot, a manufacturer of Swiss watches since 1853, will be the primary sponsor on Danica Patrick’s No. 7 Tissot / GoDaddy.com Chevrolet in Saturday's NASCAR Nationwide Series race at Kansas Speedway in Kansas City, Kan. 

Patrick, who is in her first full season in the Nationwide Series, is coming off an 11th-place finish in Charlotte. Entering the Kansas Lottery 300, she is ranked 10th in the driver point standings with four races remaining in the 2012 season. 

Saturday’s race will mark the third time in as many years that Patrick will drive the No. 7 Chevrolet for JR Motorsports with Tissot as the primary sponsor. Her other outings in a Tissot-sponsored car were 2010 in Fontana, Calif. and 2011 at Chicagoland Speedway in Joliet, Ill.

“I have had an outstanding relationship with Tissot over the years and it’s always an exciting time -- both on and off the track -- when Tissot is the primary sponsor on our JR Motorsports car,” said Patrick, who has been a Tissot ambassador since 2005 and has her own signature Tissot-designed timepiece – the Danica Patrick Limited Edition T-Race, available at retailers nationwide.

 “Danica’s electric fan appeal brings an enormous amount of enthusiasm and energy to Tissot,” said Sharon Buntain, Brand President Tissot, U.S. “She is a terrific partner who champions our values of cutting edge technology, precision and innovation. We are proud to have her on our team.”

Saturday’s race will mark the second appearance for Patrick at the Kansas 1.5-mile oval. In her other appearance – October 2011 – she started 15th and finished 15th.

“The Kansas track has undergone a repaving since the last time I competed there, and what we learned at Kansas last year will most likely not apply to this year’s race,” noted the 30-year-old driver. “I look forward to the new challenge in Kansas and am optimistic about closing out the 2012 Nationwide season with successful performances.”

Patrick was a part-time racer in the Nationwide Series the past two years while competing full time in the IndyCar Series. She is the only woman to win an IndyCar Series race (2008 in Japan) and her fourth-place finish in the Las Vegas Nationwide race in 2011 was the highest finish for a woman in NASCAR history.

Patrick will perform double duty at Kansas Speedway October 20 and 21 as she will also compete in Sunday’s Sprint Cup race for Stewart-Haas Racing.

-Press Release and Photo Courtesy of DMF Communications for Tissot

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