DAYTONA BEACH, Fla. (Feb. 22, 2013) – Roush Fenway fans following the team on Twitter this season (www.twitter.com/roushfenway) are encouraged to use the new #RFRDRIVEN hashtag when tweeting about NASCAR’s winningest organization in 2013. The hashtag is a part of Roush Fenway’s 2013 ‘Driven’ marketing program, designed to showcase the team’s continued dedication and desire to be the best on and off the racetrack. The ‘Driven’ program will include new and increased fan interaction, as well as partner promotions and special events throughout the season.
“I am as driven to succeed today as any point in my 40 years of racing,” said team co-owner Jack Roush. “The passion for success on the racetrack is what continues to drive us every day. The competitive fire inside to run up front, win races and compete for Championships burns throughout our organization just as much today as when we first came to Daytona over 25 years ago.”
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Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series’ with championship drivers Carl Edwards, Greg Biffle, Ricky Stenhouse Jr., Trevor Bayne and Travis Pastrana. Having celebrated 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and its award-winning marketing campaigns for RickyvsTrevor.com, “25 Winning Years” and Google+. Visit http://www.RoushFenway.com, circle on Google+ at +Roush Fenway Racing, become a fan on Facebook and Instagramhttp://instagram.com/roushfenwayracing and follow on Twitter at @roushfenway.