Saturday, September 9, 2017

Fans to Experience $30 Million Richmond Raceway Reimagined in Fall 2018


By Carol D’Agostino

When race fans return to Richmond Raceway next September they'll experience a brand new Richmond, thanks to a $30 million infield redevelopment project called Richmond Raceway Reimagined. The project is a complete redesign and modernization of the Richmond infield. Construction begins next Wednesday, and includes enhanced amenities and new attractions for fans, sponsors and race teams.

The project comes on the heels of Richmond’s official announcement of a new brand identity and logo that bridges the past and the present, acknowledging Richmond Raceway’s heritage as well as its future.

One of the key enhancements is relocating Gatorade Victory Lane closer to the grandstands so fans can better experience Victory Lane celebrations with the race winners. The location will provide new fan engagement opportunities for prerace access, driver appearances and entertainment programming.

Additional components of the construction project are:
·      new garage walkways and inspection viewing areas
·      expansive infield social and engagement areas with concessions
·      80-person club experience with roof access that overlooks Gatorade Victory Lane
·      two new garage suites with a view into the Monster Energy NASCAR Cup Series garages
·      a new Media Center with broadcast booths, a conference room and hospitality space
·      a new vehicle crossover gate on the backstretch
·      a relocated tram route delivering fans closer to the front door of the track
·      a new pedestrian tunnel
·      80 new consumer RV spaces and infield drainage improvements

“Richmond Raceway Reimagined is a commitment by International Speedway Corporation to the future of the sport and the iconic racing experience in Richmond,” said Richmond Raceway President Dennis Bickmeier. “The track has been a racing destination for over 70 years, and this investment will help ensure the bright future of the facility for the next 70 years.”

Check out Richmond Raceway’s Reimagined video here. 

The 2018 fall race weekend is scheduled a couple weeks later in September (September 21 and 22) and will be part of both the NASCAR Monster Series and XFinity Series playoffs.   

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