Sunday, October 15, 2017

Furniture Row Racing Announces Unique Partnership

Credit: Carol D'Agostino for Skirts and Scuffs

by Courtney Horn

Furniture Row Racing has announced a deal with Bass Pro Shops and 5-hour ENERGY® to co-sponsor Martin Truex Jr. for the 2018 Monster Energy NASCAR Cup Series season.

In the 30-race deal, Bass Pro Shops will be the primary sponsor on the hood for 16 races and 5-hour ENERGY for 14 races.

“It’s not often, I think, that you can get two sponsors to work together as well as what we have 5-hour and Bass Pro doing here,” Furniture Row Racing team owner Barney Visser said. “These two companies have been really strong supporters of ours. They had an opportunity with the artwork that was done, and I think you’ll see a little bit of that later. To increase their exposure overall with the same spin that they had, I think it’s a win-win situation for everybody.”

A part of the unique deal includes 5-hour ENERGY being sold inside all Bass Pro Shop and Cabela stores. And 5-hour ENERGY will also have 15- and 30-second video commercials on display.

“I think for me, just proud today to be a part of this team, to see the excitement of Johnny (Morris) and Rise’(Meguiar) and represent to great visible, successful companies.”

The No. 78 Toyota will be called the No. 78 5-hour ENERGY/Bass Pro Shops Toyota or the No. 78 Bass Pro Shops/5-hour ENERGY Toyota.

The Furniture Row Racing No. 78 team will be fully funded for the 2018 season, pending an announcement for the remaining two events of the MENCS schedule.

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