Chevrolet tells Dale Earnhardt Jr. "Thanks for the Memories" in tribute ad

photo: Lisa Janine Cloud/Skirts and Scuffs

Even though Dale Earnhardt Jr. will still be involved with Chevrolet as an owner next season, his retirement marks the third major driver from the Bowtie ranks to hang up his helmet in as many years.

They've gotten good at saying goodbye. 

To pay tribute to Earnhardt Jr., the manufacturer created a 30-second spot with scenes from his career. The ad will debut during Sunday's AAA Texas 500, broadcast on NBCSN, and continue to run the rest of the season, including the awards banquet. 

Paul Edwards, U.S. Vice President of Chevrolet Marketing, spoke of the brand's appreciation in a press release Saturday. 

“We have been so fortunate to have Dale Earnhardt Jr. as part of the Chevrolet family. His ‘Never Give Up’ attitude and true passion for performance are the same qualities that drove Louis Chevrolet to race more than a hundred years ago, and still drive us today to innovate and win.”

The release pointed out Earnhardt Jr.'s affirmation of brand loyalty during his retirement speech. “It’s an honor to carry the Chevrolet bowtie on my cars. And I don’t just mean that on the race track — I’m Chevrolet for life.”

Here's a sneak peak at the poignant tribute.