Thursday, July 28, 2011

Crown Royal® Announces Sponsorship deal for the 2012 Brickyard 400

Crown Royal to elevate annual program to honor all of nation’s heroes at the
 Crown Royal “Your Hero’s Name Here” 400 at the Brickyard

INDIANAPOLIS – July 28, 2011 – In a continuing effort to provide race fans with an unrivaled experience and honor all of the nation’s heroes, the Crown Royal® brand today announced it will become entitlement sponsor of the 2012 NASCAR Sprint Cup Series race at Indianapolis Motor Speedway. Officially titled, the Crown Royal “Your Hero’s Name Here” 400 at the Brickyard, the race will serve as an expansion of the annual “Your Name Here” program and not only honor  U.S. service men and women, but all of our nation’s heroes.

The past two years, Crown Royal focused the annual promotion solely on military service members to honor their heroic acts and service to their country.  The expanded Crown Royal “Your Hero’s Name Here” 400 program will recognize all of the unsung heroes who make a difference in our communities, from firefighters and police officers to local volunteers and military members.

“This partnership gives us the chance to take our annual program to the next level at one of the most historic venues in motorsports,” said Yvonne Briese, VP Marketing, DIAGEO North American Whisky.  “In addition to providing a once-in-a-lifetime experience for our winner, we take great pride in the fact that we are able to acknowledge so many people who do so much for others and ask for nothing in return.”

The grand prize will go to one special individual who will be provided with the reigns to their very own race and receive the naming rights to the Crown Royal “Your Hero’s Name Here” 400. In addition to the grand prize, Crown Royal will honor various heroes throughout the Crown Royal “Your Hero’s Name Here” 400 at the Brickyard and integrate special characteristics of the Indianapolis Motor Speedway to enhance the overall race experience. From showcasing photographs and stories of heroes from across the country, to on-site stations where fans can send messages to service men and women stationed overseas, Crown Royal plans to give heroes the recognition they deserve.

The Crown Royal “Your Hero’s Name Here” 400 at the Brickyard will also serve as yet another platform to advance the “Please Drink Responsibly” message and to share the stories of heroes around the country with Indianapolis locals, NASCAR fans and people everywhere.

“We look forward to an exciting partnership with Crown Royal and an opportunity to showcase our appreciation for those who make a difference in our communities,” said Indianapolis Motor Speedway Corporation president and CEO Jeff Belskus. “It is great to have a partner like Crown Royal to provide race fans with an exciting and unique race experience at the Brickyard.”

The Crown Royal “Your Hero’s Name Here” 400 will be the marquee event of the inaugural Super Weekend at the Brickyard, which also will feature a NASCAR Nationwide Series event Saturday, July 28, two GRAND-AM road races Friday, July 27 and Nationwide practice Thursday, July 26.
2011 Brickyard 400 tickets
Tickets are on sale for the 2011 Brickyard 400 on Sunday, July 31 at the Indianapolis Motor Speedway.
Race Day ticket prices start at just $30. Fans can buy tickets online at, by calling the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday.

Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder. Tickets for groups of 20 or more also are on sale. Contact the IMS Group Sales Department at (866) 221-8775 for more information.


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