Michael Waltrip Racing and Clint Bowyer brew up a familiar new sponsor with Maxwell House

Credit: Debbie Ross/Skirts and Scuffs   

Yesterday I ran into Clint Bowyer - literally - in the foyer of the Texas Motor Speedway media center. He was giving a tour via Periscope and I walked right into the middle of it. If you’re like me and have been under a rock, Periscope is the hot new social media app that allows one to use a smartphone to live broadcast to followers. It’s so hot, Twitter snapped it up for $100 million.

Clint Bowyer discusses movies in the TMS Media Center.
Credit: Debbie Ross/Skirts and Scuffs

Bowyer asked what I do, so I told him, and he asked if I’d write a special column about him. I said, “Of course!” and as I tried to take photos of the Kansas native, I made a mental note to find something interesting to write about the dynamic driver of the No. 15 MWR Toyota. (Almost all of my shots came out blurred - Bowyer is in perpetual motion.)

Lucky for me, Michael Waltrip Racing came to the rescue with a sponsorship announcement that establishes the organization as the undisputed leader in energy boosters.

Maxwell House returns to NASCAR, partnering with Michael Waltrip Racing as primary sponsor for six races, five in the 2015 season and the Daytona 500 in February 2016. The "good to the last drop" coffee also is an associate sponsor for the remainder of the Sprint Cup races.

Bowyer’s No. 15 will have the iconic brand on its hood at Watkins Glen International, Pocono Raceway, Martinsville Speedway and Texas Motor Speedway’s November race. Michael Waltrip will be reunited with the well-known brand for the October race at Talladega and for the 2016 Daytona 500.  

“I couldn't be prouder to put on the Maxwell House uniform and run a couple of races for those guys. The 2016 Daytona 500 will be my 29th one ... and I’m looking forward to running Maxwell House on the side of my car,” Waltrip said. 

Bowyer added, “Anytime you can bring a sponsor back into the sport that’s been a part of the sport for many years, and was a staple name in the sport, to have them back on board, and not only back on board with NASCAR but on the side of my racecar, that’s huge to me.” 

Since Bowyer is known for being one of the more "active" drivers in the Cup garage, Waltrip was asked if the team needed to add a sponsor that would calm Clint down, considering they have 5-hour ENERGY and now Maxwell House. Waltrip, who is no slacker in the kinetic energy department himself, deflected the question, but Bowyer met it head-on. 

“How can both of these companies be together on one race car? It’s very simple, and I think this very morning was a perfect example," he said. “I think this very morning was a prime example of how it works in my lifestyle. Our six-month-old, Cash, was screaming literally about every 45 minutes in the motor home, and you’ve only got 40 feet in that motor home. The rental car outside is the step to getting sleep, so certainly waking up and brewing a fresh pot of Maxwell House coffee to get the day started is paramount.”

By the way, that six-month-old son, Cash, should be trackside for the Duck Commander 500. Bowyer revealed during his rambling, but highly entertaining, Periscope adventure that the Robertson family would be bringing Cash a duck call. Keep an eye out for them on the Fox Sports 1 broadcast tomorrow evening.

Mike Zizzo, VP of media relations at Texas Motor Speedway watches a member of the PR
staff broadcast Clint Bowyer on Periscope. Clint's talking to the Race Hub team. 
Credit: Lisa Janine Cloud /Skirts and Scuffs 

 

LJ Cloud, aka Lisa or Janine, lives in Houston and considers Texas Motor Speedway her home track. A fifth-generation Texan, she began watching NASCAR in 1997, followed by almost every other form of motorsports from F1 to lawnmower racing.
She's been a part of the Skirts and Scuffs team since May 2011, beginning as a contributor, then became a media rep, photographer, and associate editor covering both NASCAR and the Verizon IndyCar Series.
LJ's other interests include photography, writing, reading, natural health, history, and genealogy. She works for Family Tree DNA, a company that performs DNA testing for genealogical research.